Social Incentives and the Role of Conformity in Childhood Immunization | Anne Karing, UC Berkeley 

The Challenge

Lowering child mortality rates remains an important priority for the development community. Immunizations are a particularly effective tool averting an estimated 2.5 million deaths per year. Yet, in Pakistan and other developing countries, the rate of vaccination drops off significantly between the first and last recommended rounds of immunization despite free and accessible services.

The Approach

This study will test whether a behavioral intervention can increase the rate of full immunization coverage in Pakistan. The intervention will identify whether making it highly visible – harnessing social influences and pressure – and highly salient that a child has not completed their immunization schedule can increase vaccination rates.                                                                              

The Lesson
Study in formative research phase, results forthcoming (2015 – )

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